When it was recently announced that Jon Gosselin (former reality TV
star personality and Ed Hardy poster boy) had attached the title of DJ to his name, I felt the eye-twitching, mouth-frothing, fist-shaking signs of one doozy of a rant brewing. I was all set for one hell of a tirade. My fury was fueled by such insightful and deep wisdom like DJing “is not easy, you have to know what you’re doing, you have to keep the flow” or expressing those universal challenges like DJing weddings and the bride’s guests “start taking pictures of me and it’s not good, it’s an uncomfortable situation.”
Yes, I was getting ready to spew forth an anti-celebrity DJ rant the likes of which even DJ Sneak would tell me to lay off. As I was translating anger, frustration, and dissapointment into words, I realized a very important aspect of the whole celebrity DJ debacle that immediately calmed my rage: douche begets douche.
Douche begets douche
In reality, the majority of people that are actual fans of celebrity DJs are either douches or just don’t know any better (or worse, both). I understand that curiosity may drive some people to personally witness one of these train wrecks of humanity from time to time, but rubbernecking aside, anyone who is a serious fan may want to earnestly examine their life goals. The sad reality is that the majority of people who continually support these fallen celebrities are really just hoping that some of the 15 minutes will rub off on them so they can get attention as well.
That being said, the celebrity DJ phenomenon has been mostly confined to its own sad, sad little world. Douche clubs book douche DJs and attract douche people. This system works to our advantage as it helps to centralize the douche community away from anywhere that matters (except for an occasional misstep in judgement, *ahem* Paris Hilton in Ibiza). At the very least, these celebrity DJ bookings let me know without hesitation which clubs and events to forever stay away from, which can be a great time and effort saver. The drawback, however, is that it can also occasionally encourage douches that wouldn’t normally take part in DJ culture to start exploring outside their own douche-majority bubble and infect a douche-minority environment. Dance music culture has enough of our own douches without adding any more.
Ok, they aren’t all bad
Though I stand by what I’ve said in the past about how the celebrity DJ devalues and mocks our culture (and not in a fun and relevant Will Ferrell kind of way), I do acknowledge that not all celebrity DJs are bad or devalue dance music culture. People like Elijah Wood and Rony Seikaly have, so far, proven to be decent role models. I give Elijah credit for maintaining a low-key profile on the matter and actually demonstrating skill, respect, and for using vinyl instead of jumping on any sync-button-look-at-me-I’m-a-superstar-DJ-so-pay-attention-to-me bandwagon. Rony, former center for the Miami Heat, has been quoted more than once with some actual insightful comments that only come from a genuine passion for the music. One of my favorites being, “EDM isn’t house music. EDM is an offshoot of radio pop that’s done with computers. The essence of house music is organic. It’s a sexier sound. It’s not classic, it’s not noisy. It’s smooth, it’s sexy, it’s groovy. It doesn’t have fake energy like EDM.”
While I am by no means advocating the idea of celebrity DJs, as long as they help keep the douches together in their little bubbles, I don’t care much about what they do. Ultimately, celebrity DJs are like glitter and herpes (glerpes), we aren’t going to ever get rid of them so we just have to kind of ignore them when they pop up. But yes, they are just as annoying all the same.
TL;DR: Not all celebrity DJs are bad and the ones that are douches are pretty much staying in their own douche bubbles, for now. They are like glittered herpes: hungry for attention, annoying, and not going away so just ignore them.