The sync button strikes again

Pioneer recently announced their new CDJ-2000nexus which, not only adds a lot of new (if not gimmicky) features to its industry standard player, but also adds the ever controversial sync button. CDJs have now officially bridged the gap between traditional hardware technology and current DJ software and controller technology.

To sync or not to something something

For those of you living under a rock, one of the biggest beefs CD-jockeys have towards software/laptop-jockeys is the availability of the sync button which allows for one-click beat matching. CD-jockeys cite (often unknowingly ironically) that they are keeping it ‘real’ by not using this automation and relying on skill and art to mix tracks. Meanwhile software-jockeys claim (ignorantly so) that beat matching isn’t really a skill, that the sync button is just a tool that opens them up to be more artistic in other areas that actually matter, and that if you don’t like it don’t use it. Vinyl-jockeys just shake their heads at everyone. So who is right?

First, I think it is important to clarify the huge difference between getting two songs to be at the same tempo for a 16 count transition and riding the pitch in order to keep two or more songs sync’d up for several minutes. The latter takes a tremendous amount of skill and practice over the former. Not to mention the fact that how the artist approaches this task will give create a unique sound and style. Automating this process removes the human element and creates a more sterile feel and experience. Proponents of the sync button argue that beat matching isn’t really an art to begin with and is only a minor part of the DJ process at best, citing that selection, presentation, and other qualities are the true art form. This isn’t quite correct as they are all components of a bigger picture. You can pull out and focus on several aspects of DJing and defy that they have any artistic quality when in actuality it’s how they all fit together as a whole. It’s like saying the stroke of a paintbrush is just a quantifiable ratio of force and requires no real skill and has no real bearing on a painting. If we were to automate the brush stroke process of a painter we would reduce the artistic quality considerably, despite the fact the artist still having to know the placement and kinds of paints used.

Yes, automating the beat matching process saves time and can allow one to focus on other forms of expression, but at what cost? If someone is doing their own beat matching and are able to do these other tasks, isn’t there a higher artistic value? Does a painting with automated brush strokes have a higher or lower artistic value than a hand painted one? There is value in effort alone, the doing something in a way that is the unique result of that manual labor itself.

The “don’t like it then don’t use it” argument

“Keep up with the times, besides, if you don’t like the sync button you don’t have to use it.”  A common argument that sounds fairly straight forward, but like much else in life, there is a deeper issue.  DJing and dance culture as a whole are already saturated fields where quality is being replaced by quantity in every aspect. Making tasks easier at the expense of artistic expression and skill only makes things worse. There isn’t much quality control going on to begin with, so how many more overpriced headliners that are faking their way on stage do we have to endure? Why are we making it easier to flood our lives with the mediocre? I’ve always been a proponent of art over convenience and this is no different. Even acknowledging that a some people will use the sync button to expand other artistic areas (and I suspect people profoundly overestimate this number) the flood of people using the sync button to achieve status as bookable is just not worth it. Even those of you concerned with money over art should at the very least be concerned for this reason alone as a flooded market drives prices down.

Realistically, love it or hate it, it seems the sync button is here to stay. With any luck however, we can shame people away from using it and keep the art alive and well in what we do.

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