Tag: DJ school

DJ schools and other scams

Over the years quite a few people have offered me money to teach them how to DJ, a few have even suggested that I start my own DJ school. My answer is always the same, I can’t in good conscious charge people money to teach them what they should teach themselves for free. Now that DJing has saturated the mainstream there have been an abundance of people looking to learn the trade and an increase of organizations willing to take their money. In theory, DJ schools seem to have value, but in reality they are generally not worth the money they extort from eager would-be DJs.

hp-djcert-mixer

Why you are wasting your money

DJ schools are exploiting the belief that you will get at least two things of value from attending. One is exposure and time spent with gear, the other is having someone to walk you through the basics (assuming you lucked out and actually have a competent instructor who has a successful DJ career). Sounds like a great deal, especially if you aren’t quite sure if DJing is right for you or if you are looking to fast-track your way into the spotlight, right? Wrong. They are ripping you off. Even if there is a promise of some sort of fancy certificate or a “live gig” at the end of the course, you are being charged for a short period of time that will not allow you to obtain a skill level worthy of a paid DJ. Unless you happen to have unlimited funds for hundreds of hours of training, you are better off saving your money. You’d be hard-pressed to find a successful DJ that attributes their success to a DJ school.

What you should do instead

If you are unsure of whether you want to be a DJ, then go do something else. Don’t waste your time, effort, or deal with the unlimited hassle of the lifestyle. Download a fun little DJ app and have fun with your friends. If you are stubborn and still want to see if it is for you, throw a rock, you will hit a DJ, ask them if you can check out their gear and if they will show you a thing or two. Stroke his or her ego a little bit and you can guarantee they will give you some dedicated attention that you wont find in any classroom setting.

djing-success-300x232

If you know with obsessive certainty that you do want to be a DJ, invest that money you would have spent on classes and get gear. Then use that gear a lot. Play with it, explore it, record your work and listen to it. Go out, watch other DJs, watch videos, documentaries, absorb everything you can, and practice some more. If you want to DJ, you need to spend a lot of time on that gear, more time than what any DJ school will offer as part of their “curriculum”.

Your desire to DJ should borderline obsession, not some casual hobby you want to do now and then. If you put in the effort that comes with obsession versus throwing a few bucks at a hobby, you will develop your own voice and your own style which is way more valuable than sounding like someone teaching at a DJ school. Don’t pay for what you can get for free, or could put toward the cost of your own gear.

Competitions

Another scam that preys on eager young DJs and producers are competitions. While some competitions offer some actual value to the participants, ultimately they are all asking a large group of people for free work. Even if there is a monetary prize for the winner, think of all the unpaid hours of work the host of the competition is receiving and is not accountable for financially. There is a wide spectrum of ethics when it comes to competitions; from the whole thing being rigged and there is already a winner in mind before it starts (which is more common than you may realize) to an actual weighing of skill and talent where someone will actually be awarded something for their efforts. Make sure you really look into the specs of the competition, never be afraid to ask questions. Never fall for any prize that is based on notoriety, there is no one gig or competition that will make or break you. Competitions are more about ego than anything else.

jesus-pose-300x199

Even in the best case scenario that your work is judged purely on its merit, who are the judges? Competitions are decided purely on a subjective basis (even with point-based guidelines) and are dependent on what the judges are feeling at that exact moment. This is of course assuming it is a judged competition and not a vote-based system which is nothing more than a popularity contest and has little to do with actual talent other than talent at self-marketing. Overall competitions aren’t inherently bad, just make sure the prize is something of actual value to you in exchange for your efforts and not just appealing to your ego with the promise of being your big break.

Have friends, will book

There has been a disturbing trend of promoters expecting other people to do their job so they don’t have to. If you are looking for a non-headlining booking and the promoter asks how many people you will bring right off the bat, find another gig. Or at the very least arrange a deal to get a percentage of the door based on head count and have your own person at the door to monitor the numbers. Yes, a promoter should be concerned with how many people come through the door, but as a non-headlining DJ it isn’t your job to fill the club, it’s your job to play to the time slot you are in and support the vibe of the night. If you are being paid a flat rate, there should not be any major concern with how many people are coming to see you. That’s what the headliner is for. That is what the PROMOTER’S job is. Somewhere down the line the job of promoter has been confused with talent booker.

In short, if you are going down the DJ or producer path be an educated consumer, think about what you are putting in, in relation to what you are getting out. If you are new you will have a lot of dues to pay as it is, don’t tack on unnecessary ones.

So, you want to be a DJ?

20110429-115736.jpg

Having been a DJ for nearly two decades now, I’ve picked up a thing or two. I often get asked for advice on the art of DJing (where to start, tips, tricks, etc.) so I’ve decided to lay out some of my more consistent tips and lessons for people in the beginning and intermediate stages of DJing. They may seem harsh at times, but if you don’t have a thick skin, this is the wrong industry for you.

Tip One: Don’t.

Seriously, don’t start. Not only is it an over-saturated market with people constantly getting undercut and bumped by people who, in all honesty, don’t deserve to be in the industry, but it is being flooded with people who really just don’t have the chops for it. Over the last few years it has become the hip new thing and seen as an avenue into easy fame and fortune.

If you are looking for popularity, to be cool amongst your friends, get laid etc., stick to your own house parties, turn your garage into a dance floor whatever, just stay out of the professional realm. There is nothing easy about this industry if you are doing it correctly. You need to have an unhealthy obsession with music to ride it out the long run. DJing will ruin the life you have as you know it. You will lose friends, lovers, sleep, work, it will be impossible to lead any kind of ‘normal’ life. There are benefits, don’t get me wrong, but most of them result out of having the sort of obsession with music required to be a professional DJ.

Two of the biggest factors that have kept me surviving and growing in this industry are that I absolutely can not live without music and I am too stupid to know when to quit.

Tip Two: Study the History

If you are still reading these tips then you either have an unhealthy obsession with music or your ego is so bloated that you think you are good enough and deserve to be a DJ. You probably think you have some new perspective or new way of doing things. Back here in reality, odds are you don’t.

With any subject matter or trade it is critical to know the history. Where did it come from, who were the pioneers, what worked, what didn’t, etc. Without knowing where it started you probably aren’t going to be able to take it to any sort of new level, you’ll just be repeating what’s been done, and trust me, it has been done. Watch the documentaries, read the books and blogs, listen to the old sets and sounds, etc. Talk to and LISTEN to those that have been doing it for a long time, there is a reason they are still around, despite how much better than them you think you are. If they are working, getting paid, and making people dance, they have done something right to get there.

Respect is often a missing component in the industry these days, but absolutely critical for the industry to survive and thrive. Don’t kill the industry with your lack of respect and ego. Study, learn, respect.

Tip Three: Practice and Record

Practice all the time. This is a skill, and though you either have the foundation skill or you don’t, you still need to develop and improve that skill by actually doing it. A good starting point is to start with two copies of the same song and mix it every possible way you can think of. It doesn’t matter what song, just something you really love and know, so you can hear clearly when the mix is on and when it is off.

Record everything you do and listen to it. You need to develop your ear, not just for beat-matching, but for programing, song keys (just because you can match two beats doesn’t mean the keys the songs are in go together). Technology has changed a lot of things, we can mash up songs that could never have gone together before, but again, just because you can do a thing, doesn’t mean you should do a thing.

Develop your ear; listen, record, and repeat until you don’t feel you are making progress, then start asking for feedback. Don’t make everyone listen to everything you do, especially in the beginning. For one, it’s annoying, your mom may like to put your scribbles on the fridge but others don’t. Secondly you will want to avoid having people’s first impression of your work be poor intro level stuff. It will stick with them longer than you would expect.

Tip Four: Learn the Gear

There are a lot of ways to DJ now. Learn as many as you can. Seriously. The technology will only continue to change, what is standard at an event now will not be later. Not to mention that different venues have different gear and different sound systems. Ask around, everyone is a DJ now anyway so it won’t be hard to find different gear to practice on, and who knows, maybe they are good enough to show you the proper way to use it.

Learn vinyl, not just Traktor or Serato, but vinyl. You may be naive enough to think it is an out-dated and dead format, but there are valuable lessons to be learned by using it. There are elements and lessons you can learn by using that vinyl that can never be replaced. Vinyl has a certain soul and history that you have to take part in if you really want to be serious in this industry. All the new tech is trying to maintain the principle and feel of vinyl while offering new tools that vinyl doesn’t provide. Think there might be a reason for that? Plus, honestly, it just takes more skill to DJ vinyl, all you have is you and the music, no bpm counter, no key meter, just you and your (hopefully existent) skill. In fact, vinyl can be a good judge of whether or not you should even be a DJ. If you can’t DJ on your own, why should you be considered one? If the technology is doing all the work for you, your computer is a DJ, you are not.

When you buy your own gear don’t skimp, you will only be sorry when you replace it for better gear. This isn’t a cheap industry to get into (cheaper now than it was, granted), but you want stuff that will last and when you do eventually play out at a decent venue, you will know how to use the gear and not get nervous because it is way more advanced than you are used to.

Tip Five: Produce

If you want to get anywhere in this industry you need to be making music. I’m not talking about cutting and rearranging someone else’s music and calling it an ‘edit’ or trying to pass it off as a ‘remix.’ And I’m not just talking about making some mediocre stuff and putting it out on your friend’s label or even worse starting your own label because no one is picking up your music. I’m talking about making good music, music that other people buy and play. If you don’t have the music making talent, you can still DJ, but don’t expect to make it to the top.

To learn my tips on producing, refer to the above tips, same principle.

These are by no means all my tips, but if you want more you will probably have to prove to me that you are not just another douche bag trying to be cool and looking for an easy fix.

Old, but still valid: