On the surface it sounds great, an idyllic call to the masses: Peace, Love, Unity, Respect. It was, in part, a response to the hammering the underground/rave scene was receiving from the media and government in the late 90’s. Parties were being shut down with extreme force, DJ’s were being arrested, the RAVE ACT was threatening to destroy everything we had worked so hard to build, and the media was fanning those fires. PLUR was meant as a flower in the gun of all the misconception and hatred aimed towards the culture.
By the turn of the Millennium the small candy kid based movement started gaining traction and went from joke fodder to one of the most commonly used phrases within dance music culture. While it may have originally had the pure and innocent intentions of creating a utopian environment it has instead become a gateway for the apathy that plagues the culture. Further, it has opened the doors to those that demean and destroy the quality and meaning of the electronic music world. I am speaking specifically of the ‘unity’ portion of the concept.
As a generic concept unity is fantastic, the idea of the music bringing people of all backgrounds together by way of a common ground is admirable. But when we start to examine the kinds of people that have been ‘unified’ into the culture, we see that the music and culture did not change them for the better as was intended, but rather they changed the music and culture for the worse. This is not a unique phenomenon, history is littered with various cultures and peoples opening their arms to newcomers only to be slaughtered by those very people that they were welcoming. It really is ok to not want some kinds of people in our culture.
Had we been a little more xenophobic we wouldn’t have news alerts like Paris Hilton securing an Ibiza residency, or SFX buying up every promoter they can with the philosophy that (and I quote) “…it’s not really based on dance music, as much as the event.” Had we been a little more discerning we wouldn’t have a saturation of mediocre talent that cares more about money than art and craft, little kids running around in their underwear more concerned with how many people pay attention to them rather than actually dancing, or end up being asked to pay ridiculous sums of money to hear posers auto-play and/or sync the same five songs all night.
Sadly, because we trusted that the music could and would enlighten everyone the way that it did us, we have allowed our culture to be bombarded with douches and sluts who have created a world where the music is no longer the important part of dance music culture. Maybe the U should have stood for ‘Underground’ or ‘Understanding’ because ‘Unity’ didn’t do us any favors.